We write business plans for US and Canadian immigration, and help entrepreneurs grow and raise capital.

Business meeting

Great Communicators Make the Audience Feel Smart!

How many times have you heard someone say, “communication is key”? Probably more times than you can count.

That is because effective communication is important in virtually all interactions between people. It is how we express and obtain our wants and desires, as well as our feelings and emotions.

However, our ability to obtain what we desire can be compromised if we don’t communicate well.

So what is the secret to effective communication? One of the biggest keys is that great communicators make their audience feel smart.

In short, that means the speaker (or writer) presents things in a way that the people listening (or reading) can easily understand. In turn, the audience feels comfortable, confident, and smart because they readily grasp what the speaker is requesting.

Here at Visa Business Plans, we understand that you need great communicators to help maximize your chances of success with your visa application. We know who your audience is and how to make them feel smart, having authored more than 6,000 immigration business plans.

We Know Your Audience

We have extensive experience writing business plans for the audience you are working with, which is immigration officers. With this audience in mind, we tailor each business plan to make sure it is coherent and easy to understand for the immigration officers, who likely don’t know much about business and have a very limited time to make a decision on your case.

Thus, our business plans will look different from a business plan presented to a bank when trying to obtain a loan.

We Write For Your Audience

Since we are trying to help you obtain a visa for your business, we customize our business plans to meet that desired goal, with the immigration officer audience in mind. We avoid industry-specific jargon that a typical immigration officer may not understand.

Equally important, we write taking into account visa adjudication standards. At Visa Business Plans, we train our staff on shifting standards and adjudication trends on a weekly basis. Our constant monitoring of how the U.S. government interprets the law allows our plans to be living documents that are consistently adapting to new immigration requirements.

Our business plans are not only easy to read but also clearly convey the message as to why the visa for your business should be approved.

We Make Your Audience Feel Smart

When we develop your business plan, we aim to help you obtain a business visa. The best way to do that is by making your audience feel smart by communicating clearly and effectively to meet them where they are.

Using complex phrases and language that only bankers or Ph.D. graduates would understand serves no purpose if our audience finds it inaccessible. In fact, it may build distrust. It may also result in an RFE or visa denial. Therefore, we make sure your plan is easily accessed and understood by immigration officers.

How We Can Help

If you’re looking for ways to better identify and communicate with the audience you are trying to reach, give us a call at Visa Business Plans. We can apply our extensive experience in creating a solid business plan that will raise your chances of getting your E-2, L-1A, E-1, EB-5, H-1B, O-1, and other visas, approved.

Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in 4 different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others