We write business plans for U.S. and Canadian immigration, and assist entrepreneurs in growth and capital raising.

How a Reader-Friendly Business Plan Facilitated E-2 Visa Approval for a Software Revamp Company

How a Reader-Friendly Business Plan Facilitated E-2 Visa Approval for a Software Revamp Company

In today's global economy, immigration processes can be complex, especially when applying for visas such as the E-2 investor visa. This case study illustrates how crafting a reader-friendly business plan played a pivotal role in helping the immigration service understand a sophisticated business model, ultimately leading to the approval of an E-2 visa for our client—a company specializing in software application revamping.

Client Background

Our client is a technology firm dedicated to modernizing legacy systems through innovative software applications. Their mission is to revamp outdated software, making it more user-friendly, efficient, and compatible with modern technologies.


When our client approached us for assistance with their E-2 visa application, they faced several challenges:

1. Complexity of the Business Model: The nature of their business involved intricate technical processes, which could be challenging for immigration or consular officers unfamiliar with the technology sector.

2. Communicating Technical Concepts: Conveying the essence of software revamping and its market potential in a clear and concise manner was crucial for the success of the visa application.

3. Tailoring the Plan for Immigration Officers: The business plan needed to be structured and presented in a way that resonated with immigration or consular officers, who might not have a background in technology or software development.


Understanding the importance of a reader-friendly business plan, we adopted the following approach:

1. Simplifying Technical Jargon: We translated complex technical concepts into layman's terms to ensure clarity and comprehension.

2. Streamlined Format: We used our standard business plan sections with clear headings, bullet points, and summaries to facilitate easy navigation and understanding.

3. Market Analysis and Potential: We provided a comprehensive market analysis, emphasizing the growing demand for software revamping services and the potential for our client to capture market share.

4. Financial Projections: We presented realistic financial projections that were in line with other industry players, demonstrating our client's growth trajectory and their ability to generate revenue and create jobs in the United States.


Our reader-friendly business plan played a crucial role in the successful approval of our client’s E-2 visa application:

1. Immigration Service Understanding: The simplified language and visual aids helped immigration officers grasp the complexities of the software revamping business model.

2. Clear Communication of Business Objectives: The concise and structured format of the business plan effectively communicated our client's goals, strategies, and market potential.

3. Confidence in Business Viability: The thorough market analysis and financial projections instilled confidence in the immigration service regarding the viability and growth potential of the company.

4. Approval of E-2 Visa: Based on the strength of the business plan, the immigration service approved our client’s E-2 visa application, allowing them to establish operations in the United States.


Crafting a reader-friendly business plan tailored to the audience's level of understanding was instrumental in facilitating the approval of an E-2 visa for our client. By simplifying complex technical concepts and presenting a compelling case for the company's market potential, we ensured that the immigration service could comprehend and appreciate the value proposition of our client's business. This case highlights the importance of effective communication and presentation in navigating the immigration process for businesses with sophisticated business models.

The information provided in this blog is intended solely for informational purposes. While we strive to offer accurate and up-to-date content, it should not be considered legal advice. Immigration laws and regulations are subject to change, and individual circumstances can vary widely. For personalized guidance and legal advice regarding your specific immigration situation, we strongly recommend consulting with a qualified immigration attorney who can provide you with tailored assistance and ensure compliance with current laws and regulations.

Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in four different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.

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