We write business plans for US and Canadian immigration, and help entrepreneurs grow and raise capital.

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How Visa Business Plans Uses the AIM Philosophy

The AIM or Asymmetric Information Management Method was created to determine if people are telling the truth. Interestingly, AIM has significant applications in the world of business.

While many lie-detecting methods are of questionable ethics and efficacy, Neuroscience News reports that AIM is 40% more effective than traditional methods and is unique in that it provides interviewees with a clear way to demonstrate their innocence or guilt.[1] In AIM, interviewers ask questions that require detailed information, requesting that interviewees give longer statements that focus on specifics. The AIM method is based on a central idea: the longer the interviewee talks and the more details they give, the easier it is to evaluate their statements accurately.

A study published in the Journal of Applied Research in Memory and Cognitionfound that AIM is highly effective. One of the study’s authors, Cody Porter, discovered that truth-tellers tend to reveal more details out of a desire to prove their innocence. Liars, however, typically limit their answers due to the fear of being found out. [2]

One prominent businessperson to utilize AIM is Elon Musk. According to CNBC, the CEO has been using an interview process similar to AIM for years and swears by its success. By giving detailed responses to questions, potential employees can prove their competency through explicit explanations of past accomplishments. [3]

Think of an immigration business plan as an interview. A Consular or Immigration Officer looks for many details in a business plan, including sections highlighting company description, job descriptions, and projection of impact on the U.S. economy. However, the would-be immigrant is not present during this review. Consequently, an immigration business plan must contain such a thorough narrative that there is no question of the applicant’s ability to succeed.

As a firm believer and user of AIM, Visa Business Plans knows the importance of utilizing detail when creating our immigration projects. The immigration business plans we create for our clients are successful (and consistently found credible by adjudicators) because of the level of detail we provide in our plans. Unlike the generic online templates that other operators offer, Visa Business Plans employs a tested process when crafting our thorough and comprehensive business plans, helping to secure visas for foreign nationals again and again.

Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in 4 different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration and SBA loans.


[1] Neuroscience News “Spotting Liars is Hard, but Our New Method is Effective and Ethical.” | December 6, 2021 |

[2] Journal of Applied Research in Memory and Cognition “Lie-Detection by Strategic Manipulation: Developing an Asymmetric Information Management (AIM) Technique” by Cody Porter, et al. | January 23, 2020 |

[3] CNBC “Elon Musk Asks This Question at Every Interview to Spot a Liar – Why Science Says it Actually Works” by Tom Pompomaronis | January 26, 2021