We write business plans for U.S. and Canadian immigration, and assist entrepreneurs in growth and capital raising.

business coach talking to class

3 Reasons Why You Should Work With a Business Coach

One commonality among all successful entrepreneurs and business owners is that they seek to take advantage of anything that can possibly give them an edge.

“Could this thing be the difference between success and failure?” is a question successful entrepreneurs will ask themselves about any number of items: investment opportunities, technology, employees, marketing strategies, services, and so forth.

Business coaching is a service (one of those “things”) that can be an entrepreneur's differentiator between success and failure.

Let’s explore what business coaches are and why you should work with one.

What is a Business Coach?

A business coach is a professional mentor or consultant who supports and provides direction to business owners in various ways. While the scope of influence may vary by each arrangement, business coaches provide motivation, education, accountability, and recommendations for a company’s vision, goals, business plans, strategy, and more. [1]

Business coaches typically have started and grown successful businesses and are invested in seeing clients and their operations achieve their goals. Therefore, a business coach may not only seek to grow the company, but they may also advise the entrepreneur on a more personal level. In such cases, the business coach seeks to align investments and projects to fit the entrepreneur's lifestyle, goals, and resources.

Based on their experience and expertise, a good business coach can help entrepreneurs see things they would not have otherwise seen, provide compelling motivation and accountability to keep a business owner on track and help investors avoid potential pitfalls that could otherwise sink a project.

How Entrepreneurs Can Benefit From a Business Coach

When choosing a business coach, entrepreneurs need to consider their own strengths and weaknesses while evaluating a potential coach’s areas of expertise to establish the most effective partnership.

Entrepreneurs can benefit from a business coach in numerous ways. Here are three of the top reasons why you should work with a business coach.

  1. A Trained Eye to Oversee Your Decisions

Think back to when you were in high school. You took tests to evaluate how well you knew the information, regardless of the subject. While you may not have liked it at the time, you had a teacher who marked your answers as either correct or incorrect and (hopefully) offered you constructive feedback in areas where you did well and poorly.

The teacher-student dynamic is much like the entrepreneur-business coach dynamic, providing knowledge transfer, accountability, motivation, evaluation, and constructive feedback. However, your test in the latter arrangement is the potential for success or failure of a business venture rather than a grade.

The great part of working with a business coach is enjoying the advantage of having a trained expert in business on your side. This person who has been in your shoes before can offer much based on their experiences.

You surely have solid ideas for your business. A business coach is a perfect person to either validate those plans or make you take a step back to reconsider what could be a mistake before you make it.

  1. Growing Your Business By Extending Your Mind

Almost by default, working with a business coach extends your brainpower by including a professional expert on your team. This addition infinitely expands the possibilities to grow your business by opening it up to an entirely new set of ideas, all coming from someone who has already achieved success in the field!

Perhaps you already have a fantastic idea for a new business you want to launch. That’s a significant first step, but your path to success is limited to the ideas you can generate on your own. And how will you cope with the challenges and pitfalls?

Now take that same business idea and add in a business coach. Suddenly, you have at least double the ideas of paths to success, and probably more, given that your coach has most likely been through this process. Now think about the challenges and pitfalls. They seem much more manageable with an experienced business coach by your side, don’t they?

  1. Guidance for Understanding How to Conduct Business in the U.S.

One of the most critical areas to successfully start a company is understanding the market in which you operate. Factors include competition, pricing, demographics, taxes, regulations, etc. Unfortunately, all these considerations can be overwhelming for one person to track alone.

Notably, foreign investors who are coming to the U.S. will want to seek out a business coach to help them understand how to conduct business here. Because the differences in laws, taxes, cultures, and other areas vary considerably between countries worldwide, seeking help from a business coach is all but necessary.

An experienced business coach who has a track record of success in the U.S can provide peace of mind to foreign investors who already have so much on their plate by coming to America. Having an advisor they can trust takes a huge burden off their shoulders and positions them for success by allowing them to focus on more pressing matters.

Business Coaching from Visa Business Plans

Here at Visa Business Plans, we believe businesses don’t fail; processes do. Thousands of clients have benefited from our business coaching services which help entrepreneurs clarify their goals and develop plans for growing businesses while motivating business owners and holding them accountable.

If you’re an entrepreneur looking to scale your business, call us today to discover how you can leverage our business coaching services to achieve your goals.

Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in 4 different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.


[1] https://www.indeed.com/career-advice/career-development/business-coach-duties