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Over the years, we have met countless aspiring entrepreneurs who walk into our office with the same spark in their eyes. They are excited, passionate, and full of ideas. Many tell us they have finally decided to chase independence, build something of their own, or turn a long-time dream into a business.
Their enthusiasm is contagious. We love seeing it. But after listening to their plans for a few minutes, we often realize something important. They are ready to jump, but they have not looked down to see what the landing might look like.
Some have no clear understanding of the numbers.
Some are guessing their prices.
Some are basing everything on hope instead of data.
And before they go any further, we gently redirect them to where they need to start.
Not with branding. Not with logos. Not with a website.
But with clarity. With strategy. With facts.
Because the truth is simple. One of the main reasons new businesses fail is that people launch without doing an in-depth analysis first. The excitement is there, but the plan is not.
So the real question becomes, how do we help entrepreneurs lower the chances of failure?
That is where our work begins.
A Business Plan, But Not the Kind You Are Thinking Of
When people hear “business plan,” they often picture a generic document with pages of text, a few charts, and something written to impress a bank or investor.
That is not where we start.
We build business plans grounded in real data, industry benchmarks, and the actual market conditions our clients are entering. Think of it as the difference between guessing how deep the pool is and checking before you jump.
Our business plan is not a formality.
It is a reality check.
A roadmap.
A strategic tool that helps entrepreneurs see the business from every angle before they spend a single dollar.
Starting With What Really Matters: The Numbers
When someone comes to us ready to start a business, we begin by looking at the heart of the operation. The numbers.
Revenue
We study similar businesses and analyze how much they realistically earn.
Company size
We look at the average team size within the industry. How many employees does a business like this actually need?
Cost of Goods Sold and Cost of Service
If the business sells products, we evaluate typical cost structures.
If it sells services, we look at industry standard cost percentages.
Then we ask the questions that every entrepreneur should be asking:
How much should I spend on staff?
How much should I invest in marketing?
How much profit is realistic?
What does financial health actually look like in this industry?
Most people do not have these answers. And that is okay because that is why we are here.
So, What Is the Real Value of a Business Plan?
A truly strategic business plan does more than outline ideas. It forces the entrepreneur to think through variables they had never considered.
It helps them understand the nuts and bolts of their business.
The moving parts, the costs, the growth potential, and the risks.
It becomes a mental exercise done with professionals who have launched, run, and scaled businesses. Professionals who understand not only the theory, but also the daily realities. The unexpected challenges, the what ifs, the bottlenecks, and the opportunities.
Through that process, entrepreneurs begin to see something powerful.
A full spectrum of scenarios they did not even know existed.
This clarity is often what separates businesses that thrive from those that never get off the ground.
A Business Plan Is Not Just Preparation. It Is Protection.
Launching a business is exciting. It is emotional. It is a leap into something new.
But the leap does not have to be blind.
A data-driven business plan protects the entrepreneur from the unknown. It brings structure to the dream. It transforms uncertainty into strategy.
Most importantly, it gives every business owner, whether new or experienced, the chance to start strong, stay competitive, and grow with confidence.
If you are thinking about launching a business or want to refine the one you already have, we are here to help you build a plan that is grounded in reality and aligned with your vision.
We bring more than 35 years of real-world experience starting, growing, and selling businesses. We know the theory, but we also know what it is like to be in the trenches, facing the same decisions and pressures our clients face. We have lived the challenges, navigated the uncertainties, and learned what truly works.
That is why the insights we share are practical, tested, and rooted in experience. Not theory alone.
Contact us today to get started
The information provided in this blog is intended solely for informational purposes. While we strive to offer accurate and up-to-date content, it should not be considered legal advice. Immigration laws and regulations are subject to change, and individual circumstances can vary widely. For personalized guidance and legal advice regarding your specific immigration situation, we strongly recommend consulting with a qualified immigration attorney who can provide you with tailored assistance and ensure compliance with current laws and regulations.
Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in four different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.
Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.
At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.
If you are looking for any of the following, we can help you!
EB-5 Visa Business Plans
EB5 Business Plans
L1A Business Plans
L Visa Business Plans
L-1 Visa Business Plans
E2 Business Plans
E2 Visa Business Plans
E1 Business Plans
E1 Visa Business Plans
Business Plan for Investor Visa
Business Plans for Immigration and Visa Purposes
Business Plan for Visa Application
Market Analysis
Feasibility Studies
Investor Visas Business Plans
NIW Business Plans
NIW Personal Endeavor Plan
NIW Personal Statement
EB-2 Visa Business Plans
Visa Business Plans
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