In our recent webinar “NIW in the Trump Era: What’s Out, What’s Next,” Marco Scanu of Visa Business Plans referred to the National Interest Waiver as the “superpower visa.” It’s a term that stuck—and for good reason.
The EB-2/NIW is a powerful tool. It allows qualified applicants to bypass the labor certification process if they can prove that their endeavor will substantially benefit the United States. But in today’s political environment, especially under the Trump administration, the way you define and defend that benefit has become more complex—and more critical—than ever.
So how do you position a visa as a superpower? It starts by reframing the way you and your client think about their proposed endeavor.
What’s Your Superpower—and How Will It Help the U.S.?
That’s the question Marco posed during the session. And it’s one every applicant must be prepared to answer.
What do you bring to the table that is so valuable, so urgent, and so aligned with U.S. priorities, that the government would waive normal requirements to let you stay?
Your superpower isn’t just a degree, title, or a skill set. It’s the measurable, practical impact you can make—and your ability to tie that impact to national priorities.
In This Political Climate, Bold Alone Isn’t Enough
Under the current administration, certain types of endeavors are being favored—while others face greater skepticism. Fields like manufacturing, energy, border security, healthcare cost reduction, and government efficiency are gaining traction. At the same time, concepts like DEI and clean energy are being deprioritized.
This means your “superpower” must not only be bold—it must be realistic, actionable, and strategically packaged.
The Key: Strategic Storytelling with Data to Back It Up
Having a great idea is not enough. Your client must:
Clearly identify a national problem they can help solve
Demonstrate how their past performance supports their future goals
Show exactly what they will do and how the U.S. benefits, in measurable terms
Use language and framing that aligns with current policy priorities
This is where most NIW applications fall short—and where the right business plan can make all the difference.
How a Business Plan Translates Superpower into Strategy
A well-crafted immigration business plan does more than describe a business—it frames a narrative, connects dots for adjudicators, and translates ambition into a compliance-ready format. It should include:
A clearly defined proposed endeavor
Strategic alignment with U.S. needs (supported by executive orders, policy goals, or economic indicators)
Metrics and forecasts that prove national importance
A roadmap for execution that feels both credible and urgent
This is especially important now, with RFEs becoming a routine part of the process and USCIS officers under intense workload pressure.
The Bottom Line
In 2025, the NIW is still one of the most powerful immigration tools available—but it demands a new level of strategy, specificity, and creative positioning.
If your client’s endeavor could truly make a difference, the government wants to know:
What’s your superpower—and how are you going to help us?
We help answer that question, every single day.
Let Us Help You Craft a Superpower-Worthy Petition
At Visa Business Plans, we support immigration attorneys with custom business plans that go beyond surface-level descriptions. We craft strategic, concise, and credible plans that reflect the policy landscape and make a clear case for national importance.
If you have an NIW case that needs a sharp edge or a struggling case that needs rethinking, we’re here to help.
Contact us today. Let’s show USCIS your client’s superpower—and why the U.S. needs it now.
Contact us today to get started
The information provided in this blog is intended solely for informational purposes. While we strive to offer accurate and up-to-date content, it should not be considered legal advice. Immigration laws and regulations are subject to change, and individual circumstances can vary widely. For personalized guidance and legal advice regarding your specific immigration situation, we strongly recommend consulting with a qualified immigration attorney who can provide you with tailored assistance and ensure compliance with current laws and regulations.
Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in four different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.
Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.
At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.
If you are looking for any of the following, we can help you!
EB-5 Visa Business Plans
EB5 Business Plans
L1A Business Plans
L Visa Business Plans
L-1 Visa Business Plans
E2 Business Plans
E2 Visa Business Plans
E1 Business Plans
E1 Visa Business Plans
Business Plan for Investor Visa
Business Plans for Immigration
Business Plan for Visa Application
Market Analysis
Feasibility Studies
Investor Visas Business Plans
NIW Business Plans
NIW Personal Endeavor Plan
NIW Personal Statement
EB-2 Visa Business Plans
Visa Business Plans
[88].png)
