We write business plans for US and Canadian immigration, and help entrepreneurs grow and raise capital.

A Business Plan Is Not the Goal. It’s the Tool That Gets You There

A Business Plan Is Not the Goal. It’s the Tool That Gets You There

Many people think a business plan is just a checklist. A document with charts, projections, and steps that map out how to start and run a business. And while that’s partly true, it barely scratches the surface of what a strong business plan can actually do.

Our CEO, Marco Scanu, has been a successful entrepreneur and business owner for over 35 years. He’s launched, grown, and sold companies across multiple industries. Based on his experience, he sees the business plan not as the ultimate guide but as the ultimate thinking tool.

More Than a Step-by-Step Flight Plan

When people sit down to create a business plan, they often expect a clear and linear set of instructions. But real business rarely works that way. Markets shift. Assumptions change. Strategies evolve. That’s why the real value of a business plan isn’t just in the plan itself. It’s in the thinking process it forces you to go through.

A well-done business plan helps you:

  • Ask better questions

  • Spot hidden weaknesses

  • Find strategic opportunities

  • Rethink decisions before they cost you money

  • Clarify your own vision and how to execute it

The Questions Are More Valuable Than the Answers

Marco often says that a good business plan should make you uncomfortable before it makes you confident. Why? Because it should raise questions you hadn’t thought to ask. It should push you to justify assumptions, define your role, evaluate your numbers, and make decisions with clarity and purpose.

This isn’t just about impressing a bank or an investor. It’s about preparing yourself to lead, adapt, and grow your business in a realistic, intentional way.

Thinking Is the Real Product

At our firm, we help clients create custom business plans for startups, expansion, funding, and long-term strategy. But we don’t just fill in templates. We walk through the key decisions with you, challenge ideas when needed, and highlight what’s missing, because what you don’t know can hurt your business.

By the time you get your final business plan, you’ll walk away not just with a polished document but with clarity about your business, your numbers, your market, and your future. That’s what makes the process so valuable.

A Plan That Makes You Think Is a Plan That Works

A business plan isn’t just paperwork. It’s your opportunity to pause and think like a business owner. Not just about where you want to go, but about what it will take to get there and how you’ll respond when things don’t go according to plan.

If you’re looking for more than just a document, and you want to go through a process that makes you think sharper, plan smarter, and lead better, you’re in the right place. That’s the kind of business plan we believe in.

Contact us today to get started


The information provided in this blog is intended solely for informational purposes. While we strive to offer accurate and up-to-date content, it should not be considered legal advice. Immigration laws and regulations are subject to change, and individual circumstances can vary widely. For personalized guidance and legal advice regarding your specific immigration situation, we strongly recommend consulting with a qualified immigration attorney who can provide you with tailored assistance and ensure compliance with current laws and regulations.


Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in four different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.


If you are looking for any of the following, we can help you!

EB-5 Visa Business Plans

EB5 Business Plans

L1A Business Plans

L Visa Business Plans

L-1 Visa Business Plans

E2 Business Plans

E2 Visa Business Plans

E1 Business Plans

E1 Visa Business Plans

Business Plan for Investor Visa

Business Plans for Immigration and Visa Purposes

Business Plan for Visa Application

Market Analysis

Feasibility Studies

Investor Visas Business Plans

NIW Business Plans

NIW Personal Endeavor Plan

NIW Personal Statement

EB-2 Visa Business Plans

Visa Business Plans

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