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The Rise of Forever Renters: Insights from NerdWallet's 2024 Home Buyer Report

The Rise of Forever Renters: Insights from NerdWallet's 2024 Home Buyer Report

In a world where the dream of homeownership has been deeply ingrained in the American psyche, a surprising trend is emerging. NerdWallet's 2024 Home Buyer Report reveals that well over one-third (37%) of renters are planning on renting forever. But why are so many Americans choosing this path, and what does it mean for the real estate market? Let's dive into the findings of the report to understand this growing trend.

The Lifestyle Choice: Renting vs. Owning

According to NerdWallet's survey, a whopping three-quarters of American renters believe that renting better suits their current lifestyle than homeownership. Several reasons contribute to this preference:

1. Financial Realities: A significant 56% of renters express doubts about ever being able to afford homeownership. This sentiment is not unfounded, as average mortgage payments have been found to be 37% higher than the average rent in multifamily units, as reported by CBRE Research, a commercial real estate services and investment firm.

2. Flexibility: Renting offers unparalleled flexibility, especially for those who anticipate job changes or a desire for a change of scenery in the near future. Committing to a mortgage can be daunting when uncertain about long-term living plans.

3. Maintenance Costs: Owning a home comes with ongoing maintenance costs, typically ranging from 1% to 4% of the home's value each year. In contrast, rental properties shift the responsibility of maintenance and repairs to the landlord, providing financial relief for tenants.

4. Investment Uncertainty: An astonishing 59% of renters believe that buying a home in the current market is not a smart investment. Real estate investments, like any other, carry risks and no guaranteed returns.

What Does This Preference Mean for Real Estate Investors?

The growing preference for renting over homeownership is excellent news for investors in rental properties. The trend of absentee owners continues to gain traction as more individuals and entities seek to capitalize on the rental market's stability and potential for steady income.

Many of our clients fall into the category of absentee owners and are keen on applying for their investor visa through real estate investments. For foreign nationals interested in moving to the U.S., real estate investments coupled with the right business immigration approach can be a compelling solution.

In conclusion, NerdWallet's 2024 Home Buyer Report sheds light on the shifting attitudes towards homeownership. While a significant portion of renters plans on renting forever, this trend presents opportunities for real estate investors, particularly those interested in catering to the preferences of forever renters. If you're considering investment in the U.S. real estate market or seeking immigration opportunities, now might be the perfect time to explore your options. Contact us today to learn more.


Visa Business Plans is led by Marco Scanu, a certified coach from the University of Miami with a globally-based practice coaching Fortune 1000 company executives, entrepreneurs, as well as professionals in four different continents. Mr. Scanu advises clients on turnaround strategies and crisis management.

Mr. Scanu received a bachelor’s degree in Business Administration (Cum Laude) from the University of Florida and an MBA in Management from Bocconi University in Milan, Italy. Mr. Scanu was also a Visiting Scholar at Michigan State University under the prestigious H. Humphrey Fellowship (Fulbright program) with a focus on Entrepreneurship, Venture Capital, and high-growth enterprises.

At present, Mr. Scanu is the managing partner and CEO at Visa Business Plans, a Miami-based boutique consulting firm providing attorneys and investors with business planning services in the areas of U.S. and Canadian immigration, SBA loans, and others.


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